Most pet owners are animal lovers in the broader sense and interested in more than just their own pet’s welfare. But they get a lot of information from dubious sources. They much prefer information from a source they trust – their local vet.
Most people go to their vet because of a specific problem. They may be in a hurry (and so may you!). A practice newsletter can educate them about health matters additional to the current problem, and remind them about important preventive strategies.
Many people are unfamiliar with extra services, help and projects carried out at the vets and practices they attend. A newsletter will inform patients about your practice, the vets and other staff who work there, the services you offer, after-hours arrangements, fees and billing, and many other things they might want to know, but don’t like to ask.
In many places veterinary practice is a competitive service industry. A practice newsletter will generate extra business. Clients may recognise the signs and symptoms they have read about and bring their animal to you. They may be reminded of the need for an immunisation or other preventive measure. Friends, neighbours and relatives will read the newsletter and learn about your practice. Some will decide to come
and see you.
Patient loyalty is critical to the success of any practice. Clients like it when their vet does that little bit extra “above and beyond the call of duty”. They’ll reward you with their loyalty.
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